Google Pay
Google has a service for just about anything.
However, you have to learn about, download and configure a bunch of services to get the most use of all of them, and we keep adding more.
Research / Strategy / Design
Lyft
Lyft had just gone through an IPO which caused bookings to increase by 34%. With only 14M Drivers using the Lyft Driver App to earn money on the platform daily, we needed a way to increase Driver supply without disrupting the marketplace.
Research / UX / Marketing / Design
Nursa
During the pandemic, 1 in 5 healthcare workers left their jobs because of safety concerns, lack of support, and burnout. Nursa was one of the first to offer per diem healthcare staffing solutions for nurses as an alternative to full-time work. How might we increase conversion and completion rates by 34% through improved clinician and facility experiences in order to scale the platform and stay relevant in the marketplace?
Research / Strategy / Vision / Planning
Meta Privacy for Youth
Youth privacy and safety regulations were introduced worldwide as policymakers advocate for stronger requirements for youth products. We needed to be the global leader for social media with youth (age 6 to 18) by responsibly enabling access to Meta products, pivoting from defense to offense, through launch moments that create positive experiences for young people.
Research / Strategy / Regulatory Design
PayPal
eBay had just split from PayPal. Smartphone usage expected to double between 2016 and 2018. Mobile TPV grew from $46B to $66B in 2015 and was expected to increase and more people wanted the opportunity to send money across borders. We needed to increase transactions from 1x month to 1x week, increase new actives by 5x per month and do it in 203 countries, 26 languages, 17 currencies.
Global Payments C2C/B2C Marketplace Design
Audi
In preparation for the launch of Audi’s 2013 models, it was crucial for all customer facing digital media to represent the brand in a way that met the needs of both existing and potential customers. Audi’s digital ecosystem was rich with reviews, community events, videos and details that inspire and engage, but it lacked cohesiveness and representation of everything the Audi brand stood for.
Research / Product Design