Google Pay
Research / Product Design / Lorem ipsum
Google Pay
Google has a service for just about anything. However, you have to learn about, download and configure a bunch of services to get the most use of all of them, and we keep adding more.
The good news is that we’ve built a common payments infrastructure so that users cards are shared across platforms. However, we don’t tell you that and your information just appears not to mention that it’s difficult to find everything in one place.
Rolls and responsibilities
3 Researchers
6 App designers
8 Online and In app designers
2 Form of payment designers
1 Brand and marketing POC
10+ PMs
20+ Engineers
2 Marketers
3 Delivery managers
My responsibility on this project was to work in partnership with the other cross functional leads and App UX team manager, providing oversight across the design and ensuring the team was set up for success.
Our goal
Make it simple for users to make and manage all kinds of payments.
Hypothesis
By unifying the Google Payments ecosystem under one entity we not only make it easier to use Google to make payments but we can externalize the infrastructure and it’s benefits for users outside of Google.
That means we can offer 1.4B existing users the opportunity to use Google to make a payment and enable even more with the opportunity to leverage digital payments with only a Google account.
3 Year Goal
Increase ready to pay users by 300M and conversion by 90%.
Solution
Unify and redesign Google’s payment end to end customer experience under a single value prop, account experience and brand ecosystem.
Solution
Soft launch was Feb 2017 and the full launch in all 236 countries was May of 2017. As of year end we were well on our way to reaching our goal 3 year goal.
~53M 28DAUs for Google Pay App
~3.5X 28DAU growth in Google Pay online
~$50M increase in conversion
Launched 40+ new FOPs and 30+ in DCB
Google Pay in India is processing ~2.5% of the country’s GDP.
